# Continu + Wauld: Automate Verifiable Certificates and Credential Management

Continu issues badges and certificates inside your LMS, but they stop at the platform edge. See how Wauld adds verifiable, branded credential management with QR verification, LinkedIn sharing, and no-code certificate automation.

## What Follows The Learners Out the Door?

A learner completes a program in Continu. They pass the assessment. Continu awards the badge and, for high-stakes programs, a certificate. Then the record sits on their profile, visible to their manager, their partner directory, and anyone inside the Continu ecosystem who thinks to look.

But the moment that learner wants to prove the achievement to someone outside your LMS, a prospective employer, a client checking a partner's certification, an auditor, the credential has nowhere useful to go. There is no public verification link. There is no QR code a third party can scan. There is no clean "Add to LinkedIn" button that puts the credential where recruiters actually look.

That is the gap this guide is about. Continu is excellent at recognizing capability inside the platform. Wauld makes that recognition portable, verifiable, and branded, which is the difference between a record and a real credential. If credential management is part of your training program's value, this is the missing half.

## What Continu Does Natively for Certificates and Badges

[Continu](https://www.continu.com/integrations) is an AI-powered enterprise enablement platform used for employee, customer, and partner training. Its credential tooling is genuinely capable within its own walls.

According to Continu's own [badges and recognition documentation](https://help.continu.com/hc/en-us/articles/40370586518167-Badges-and-Recognition-Designing-a-Strategy-for-Reinforcement), a badge in Continu is a durable, visible record that a learner met a specific set of criteria. Badges are awarded automatically when the criteria are met, usually by passing an assessment, completing a track, or finishing a journey, and they persist on the learner's profile. Continu also produces downloadable certificates, which it recommends pairing with badges for high-stakes programs so the learner has an artifact to carry out of the platform.

That is a solid foundation. But Continu's own documentation is candid about the limits.

| **What Continu does natively**            | **The limit that follows**                                                                                    |
| ----------------------------------------- | ------------------------------------------------------------------------------------------------------------- |
| Auto-awards badges on completion criteria | Badges surface mainly inside Continu, profiles, directories, and connected systems                            |
| Produces downloadable certificates        | Certificate design is basic; no independent branded design studio                                             |
| Feeds badges to external systems          | "External system propagation has lag," per Continu's docs, so credentials are not instantly reflected outside |
| Verifies capability via assessments       | No public, live verification page or QR code a third party can check                                          |
| Surfaces recognition in-platform          | No native one-click LinkedIn add for recipients                                                               |

In short, Continu answers "did this person earn it?" beautifully for anyone inside your account. It does not answer "can an outsider trust and verify it?" That second question is where a dedicated credentialing layer earns its place.

## Where Wauld Helps

[Wauld](/product/certificate) is a digital credential platform built for exactly the half Continu leaves open: design, issue, verify, and track certificates and digital badges as portable, verifiable assets. When a completion event fires in Continu, Wauld can generate the credential that a learner shows the outside world.

Here is what Wauld adds on top of a Continu completion:

- **A verifiable public page and QR code.** Every credential gets a unique ID and a live verification page, so a recruiter, client, or auditor can confirm authenticity in one click.
- **Branded design.** Wauld's design builder handles logos, colors, fonts, signatures, and a 900-plus template library, so certificates look like your brand, not a default PDF.
- **Dynamic attributes.** Placeholders auto-fill the recipient's name, email, completion date, and course or track name at issuance, pulled straight from the Continu event.
- **One-click LinkedIn sharing** from the recipient's portal, plus shareable links and email sharing.
- **Real-time analytics.** See who opens, downloads, shares, and verifies each credential.
- **Digital badges** that follow the same automation logic as certificates, ideal for the per-track and tiered badges Continu programs already use.

A quick side-by-side of the manual or native path versus the Wauld path:

| **Capability**                         | **Continu native / manual** | **With Wauld**                          |
| -------------------------------------- | --------------------------- | --------------------------------------- |
| Public verification link + QR          | Not available               | On every credential                     |
| Branded certificate design             | Basic                       | Full design builder, 900+ templates     |
| Add to LinkedIn                        | Not native for recipients   | One click                               |
| Verifiable credentials outside the LMS | Limited, propagation lag    | Instant, portable                       |
| Engagement analytics on the credential | Limited                     | Opens, shares, downloads, verifications |
| Cost to start                          | Included in Continu         | Free up to 300 credentials a year       |

## Three Ways to Integrate Continu with Wauld

Wauld's core mechanics consist of two building blocks: an **Issue Credential** action, which creates a credential in Wauld when another app tells it to, and a **Credential Issued** trigger, which starts a workflow elsewhere after Wauld issues a credential. Continu's side supplies the completion event. Here are four ways to connect them, ordered from no-code to developer-grade.

### Method 1: Zapier (no-code, fastest)

Continu exposes automation events such as **A User Has Completed Content** and **A User Has Completed an Assignment**, which fire after a specific piece of content, track, journey, or assignment is completed. You wire that event to Wauld's **Issue Credential** action.

**Steps:**

1. In Wauld, go to Integrations, connect Zapier, and generate your token.
1. Create a Zap using the Continu completion event as the trigger (or Webhooks by Zapier, see the note below).
1. Add Wauld's **Issue Credential** as the action, and map the learner's name, email, and course name into Wauld's dynamic attributes.
1. Turn the Zap on. Every qualifying completion now issues a branded, verifiable credential automatically.

A practical note: Continu ships Zapier support plus an open API, but confirm your Continu plan exposes the specific completion event you need as a Zapier trigger. If it does not, use [Webhooks by Zapier](https://zapier.com/apps/webhook/integrations) as the generic catch-all, driven by Continu's outbound automation. Either way the Wauld side is identical.

**Best for:** Teams that want certificate automation live in an afternoon with no developer.

![LMS Completion to verifiable credentials ](/_astro/method-1-zapier-no-code-fastest.D9dBNH_r.png)

### Method 2: Webhooks (real-time, no Zapier subscription)

Continu's automation layer can fire downstream actions when a badge is awarded or content is completed. Point that outbound webhook at Wauld's custom trigger URL, and each completion POSTs its data straight to Wauld to issue a credential in real time.

- **Pros:** instant, no third-party subscription, no per-task cost.
- **Cons:** requires someone comfortable configuring a webhook payload.

**Best for:** high-volume programs that want real-time issuance without paying for a Zapier tier.

### Method 3: CSV Bulk Upload (zero-tech fallback)

No automation required. Export completion data from Continu, format the columns Wauld needs (name, email, plus any custom attributes your template uses), upload to Wauld, and issue the whole batch in one operation.

- **Pros:** no setup, no integration, works for one-off cohorts.
- **Cons:** manual, not real-time.

**Best for:** occasional cohorts, backfilling past completions, or piloting Wauld before automating.

### Methods at a glance

| **Method**      | **Setup effort** | **Real-time** | **Cost consideration**               | **Best for**              |
| --------------- | ---------------- | ------------- | ------------------------------------ | ------------------------- |
| Zapier          | Low              | Yes           | Free Zapier tier may suit basic Zaps | No-code teams             |
| Webhooks        | Medium           | Yes           | No extra subscription                | Real-time, higher volume  |
| CSV Bulk Upload | None             | No            | Free                                 | One-off or batch issuance |

## Beyond Certificates: Extended Use Cases

Because Wauld badges follow the same automation logic as certificates, the Continu programs you already run map cleanly onto portable credentials:

- **Tiered partner certification.** Continu's Authorized, Certified, and Specialized badge tiers become externally verifiable credentials partners can show customers, each with its own public verification page.
- **Per-module and milestone badges.** Issue a Wauld badge for each track a learner clears, not just the final certificate, to keep motivation compounding.
- **Compliance recertification.** Pair Continu's annual recertification cycle with Wauld's expiry management and reminders so lapsed credentials are visible, and renewals are prompted automatically.
- **Customer onboarding milestones.** Give customer admins verifiable badges as they progress, so their leadership can see clear evidence of readiness outside the LMS.

## Get Started

Continu tells your organization who earned what. Wauld tells the rest of the world, verifiably. Together they cover the full credential lifecycle, from completion inside the LMS to a branded, verifiable certificate a learner can share anywhere.

You can start for free. Wauld's [free plan](/pricing) covers up to 300 credentials a year with badges, certificates, bulk issuance, and verifiable credentials included, and Zapier, webhooks, and custom triggers are available to automate the Continu connection. Set up your first workflow using Wauld's [Help Center](https://help.wauld.com/) and issue your first verifiable credential today.

> Written by Amanda Sequeira, Content Marketing Specialist · Published July 16, 2026